Welcome to Behind the Veil

Happy to have you here! Behind the Veil is a behind the scenes look into wedding/party planning and events (birthdays, dinner parties, anniversaries), along with curated shopping guides for entertaining / home / fashion, as well as trend reports and travel ideas. All brought to you by me, Amanda Dawbarn, the founder of 100 Layer Cake, and our editors.

Our Substack is the perfect way to dive deeper into the delicious world of 100 Layer Cake, from wedding and other celebrations, to home and lifestyle. I can’t wait to show you what we have in store for this new platform.

Having been reporting on weddings and events since 2009, we’ve learned the ins and outs of the industry from both perspectives: the engaged couple, or party throwers, and the vendors responsible for bringing their vision to life. And we LOVE it.

Now we’re leveling up the conversation with a hub of resources for those planning special events in their personal lives, and for those who want to do it professionally.

Whether you are fond of design trends and well-styled soirees (oh, you too?), or a bride-to-be figuring out how to get started with wedding planning, or a wedding vendor looking to break into the industry, you’re in the right place.

What can you expect from our Substack?

Our weddings, parties, projects, products, and advice are all handpicked and thoughtfully shared in a way that we know to resonate best with our discerning audience. Here is what you can expect to find here, on our Substack.

  • First Look – our take on the latest trends and happenings in weddings + events

  • A monthly must-have shopping column with the latest trends and sales

  • Giveaways, discount codes, and more fun surprises

  • Our monthly Color Board featuring trending wedding and seasonal entertaining colors (and how you might use the design beyond the big day)

  • The Monthly Slice – Our editor’s note from 100LC founder Amanda Dawbarn covering all things current in event design, home, fashion, and travel

  • Q&A: Transparent discussions with REAL couples and REAL vendors on everything from what venues cost in your area to how to find the perfect tailor—you ask, and our community will answer

  • Tips for Event Pro success in the events industry, including interviews with award-winning top event pros on client management, pricing your services, and getting recognized as a leader in your field

  • Access to the full archive and ability to join these discussions and more!

A $6/month subscription gives you access to all of the above, but if you’re not ready to upgrade to paid yet, you’ll still receive the occasional public post in your inbox. So be sure to subscribe and choose the membership that’s right for you!

Join us!

Our hope is to create a community that dreams big and helps each other find ways to make everyday a little more like the “big” day—full of beauty, love, and lots of good times. Participate in our comments section, Q&A and we’d love your support with a subscription, at the price of a latte per month :)

Subscribe to Behind the Veil

Dive deeper into the world of events + parties with trend reports, planning resources, and pro tips for infusing every day with a little more magic—whether you’re a bride, an event pro, a hostess… or simply love a good party. By 100 Layer Cake.

People

The wedding editors behind 100 Layer Cake, led by founder Amanda Dawbarn.